I like to eat cereal every morning with my family before I go to work. It’s a good way to start the day especially when I can’t always predict when I’ll have time for lunch. To keep things from getting boring, we try to change up the cereal every few days to something different.
I had reviewed Three Sister’s Honey Puffs rice cereal in a previous blog entry (see first reference below), and I decided to try out another of their cereals. As you’ll soon find out, these two cereals have a great deal in common.
This cereal is pretty much a “healthy” version of Kellogg’s Cocoa Krispies, meaning its supposed to be healthy though in some ways it isn’t much different.
This cereal is made of puffed rice, made with a similar process as puffed wheat in Honey Puffs. This gives it a light fluffy texture, and the added advantage of higher surface area without too much volume. In other words, you are eating a lot of air, and as a result you take in less calories, sugar, and nutrients (per spoonful) that you would otherwise if it wasn’t puffed. You could call this a health food in that sense (much like puffed rice cakes), but I actually think of it more as a way for the producer to save money on materials and sell a large bag of cereal with a good percentage of that empty space.
It has a moderately sweet chocolate flavor, which is appetizing but not quite what I am looking for in a cereal. The sweetness catches your intention while you are eating but sometime later you realize you really haven’t eaten that much food (at least if you eat a small bowl like I do) and are likely to get hungry earlier than if you ate a more wholesome breakfast.
Both the flavor and texture is nearly identical to Cocoa Krispies.
Nutrition / Ingredients
In a single 29 gram (3/4 cup) serving, there are 120 calories which is standard for this type of product. Sugar is 13 grams, a bit on the sweet side.
There isn’t much nutrition in this product, with no fiber, practically no protein (1 gram per serving), and less than 10% of most common vitamins and minerals. Sodium is nothing special at 150 mg, which is 6% of daily intake.
Because of the lack of substance and nutrition, I feel this is really not the best way to get your day started, unless of course you supplement it with other foods higher in nutrition.
The ingredients are so-so, with caramel color, and natural flavor as negative marks in my book. The full list is as follows:
Rice, Sugar, Coconut oil, Cocoa (process with alkali), Contains 2% less of: salt, caramel color, natural flavor, reduced iron, zinc (zinc oxide)
When comparing this to Cocoa Krispies, as you might expect both the ingredients and nutritional information is very similar. Calorie count is virtually the same (120 calories for one 31 gram serving) and sugars is actually a tad less in the “less healthy” version, at 12 grams. The other funny thing is that Cocoa Krispies has much more vitamins and minerals (compare 25% DV of vitamin A and C to 0% in Cocoa Snaps).
I remember writing something similar for the Sugar Puffs review – but I’ll repeat it here. If a cereal really wants to be billed as “healthy”, it should reduce sugar and add some more nutrients. This cereal actually has less nutrients and more sugar! (I’d like to point on here that some believe that vitamins and minerals added artificially are not easily absorbed by the body and have little to no value)
There are a few areas where Cocoa Snapz is healthier than its predecessor. Natural flavor and caramel color is used instead of malt flavor, artificial flavor, and BHT (a preservative). The last of those has particularly scary, with some research pointing to cancer-inducing effects in animal experiments. I’m not convinced it is truly harmful but if a cereal can stay fresh enough without BHT that is clearly a better way go.
Price and Availability
Available exclusively from Whole Foods. I purchased mine for $3.99. There are 396 grams in the package.
A cereal that closely copies Cocoa Krispies flavor while making it more healthy in some areas (no preservatives) and potentially worse in others (less nutrients, slightly more sugar). If you are a fan of Krispies I recommend trying this, otherwise I would search for a heartier cereal with more nutrition.