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Talenti Chocolate Coffee Chocolate Chip – company response on caffeine content and natural flavors query

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I had previously reviewed Talenti’s Chocolate Coffee Chocolate Chip ice cream, which maintains first place for my most loved ice cream. In that post I discussed sending an email to the company requesting more information about this product, and since I received a response from them I decided to write it up as a new post.  The original blog post is here for those interested.

I had requested two things from them: caffeine amount and detailed explanation of “natural flavors”. The former was because I had felt quite a ‘kick’ from eating this and wanted to determine whether that was from sugar, caffeine, or something else. I asked the latter from my uneasiness as to what I am actually eating. It’s apparently ‘natural’ but what is it really? Consumers who want to research more about the possible side effects and nutrition of this catch-all ingredient are at a loss.

First I’ll give an excerpt of the polite email I received from Talenti, followed by my comments on it.

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Thank you for the inquiry.  We do understand your concerns regarding “natural flavors’ in our ingredients.

Unfortunately, the natural flavor(s) in our ingredients are considered a trade secret and is proprietary information. I can tell you the consist of juice, juice concentrates, essences, essential oils, and extractives.
 
Also, the amount of caffeine in our product is less that 2 one hundredths of one percent.  Our Coffee Chocolate Chip gelato has 5 – 8% per serving.
 
I hope this helps and apologize for not being at liberty to share more information with you.
 
Please feel free to contact us if you have any further questions or concerns. We wish you all the best,
 
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According to the response, caffeine is only 5-8% per serving, which means only 5 to 8 milligrams per 102 gram serving. I typically eat half a pint (two servings) which translates to at most 16 mg of caffeine, far from enough to feel anything for anyone with a moderate caffeine tolerance. This leaves the cause of the buzz I was feeling to come from sugar or something else in the product.
Because of competitive reasons Talenti gave me practically no information on what is contained within “Natural Flavors”, only that it consists of “juice, juice concentrates” (which I am generally OK with), as well as “essences, essential oils, and extractives”. This latter group is still quite vague and could be practically anything. The only consolation we have is that since this ingredient is listed 10th on the label, we know there is no more than 10% of it present in the product (see here for a post on where I got this number from).
I don’t think it will do much good to push Talenti for more information at this stage, but I haven’t given up on exposing what is really in our foods.
Part of me wonders how much more can be discovered by doing a lab analysis of the product, but surely there is a high cost there so I’ll put that off until another time.
I really enjoy learning more about sweet treats directly from the producer, and hope to continue to provide this type of information in this blog.